MMH Fellow
ColorADD
- Required expertise
- Marketing strategy
- Social impact focus
- Education, Disability & Handicap, Prevention (for health, disasters, discrimination...), Inclusion of colorblind people
- Timeframe
- Part time over weeks
- Project location
- On-site, Virtual
- Project language
- English
PROJECT DESCRIPTION
ColorADD is a universal language based on primary colors, represented thru graphic symbols, in a process of logical association and easy memorization, allowing the colorblind to identify colors in identification, orientation or choice situations. It empowers products/services, while promoting, without discrimination, the inclusion of 350 million colorblind people worldwide. We would like to have advice on how to strengthen our marketing strategy suitable for international growth, namely in countries where personal and direct contact is more difficult / Build strategy that makes the support that ColorADD has in public opinion reach the big brands
Project Objectives
- Build international marketing strategy
- Review pitch decks
- Define value proposition for well-known brands
ABOUT ColorADD
ColorADD is a universal language based on primary colors, represented thru graphic symbols, in a process of logical association and easy memorization, allowing the colorblind to identify colors in identification, orientation or choice situations. It empowers products/services, while promoting, without discrimination, the inclusion of 350 million colorblind people worldwide. There are different areas/countries where ColorADD is already implemented, thru a co-creation model, such as Transports, Education, Textiles, Games, Health… These actions are complemented with actions in primary schools.
RELATED RESOURCES
Volunteer for this project
Are you interested in supporting this project with your skills and expertise? Great! As a Boehringer Ingelheim employee you can apply directly to volunteer in this project. If you are not sure yet and would like to have some additional information, you can contact the project owner directly to discuss further.
