ColorADD – IMPROVING OUR MARKETING STRATEGY

MMH fellows

ColorADD

Required expertise
Marketing strategy
Field of project
Education, Disability & Handicap, Prevention (for health, disasters, discrimination...), Inclusion of colorblind people
Amount of time
3 hours per week for 3 weeks
Urgency of need
Now
Availability
In-person, Virtual
Project language
English

PROJECT DESCRIPTION

ColorADD is a universal language based on primary colors, represented thru graphic symbols, in a process of logical association and easy memorization, allowing the colorblind to identify colors in identification, orientation or choice situations. It empowers products/services, while promoting, without discrimination, the inclusion of 350 million colorblind people worldwide. We would like to have advice on how to strengthen our marketing strategy suitable for international growth, namely in countries where personal and direct contact is more difficult / Build strategy that makes the support that ColorADD has in public opinion reach the big brands

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