MMH fellows
ColorADD
- Required expertise
- Marketing strategy, Scaling, Internationalization
- Field of project
- Education, Disability & Handicap, Prevention (for health, disasters, discrimination...), Inclusion of colorblind people
- Amount of time
- 3 hours per week for 3 weeks
- Urgency of need
- 01/12/2021
- Availability
- In-person, Virtual
- Project language
- English
PROJECT DESCRIPTION
ColorADD is a universal language based on primary colors, represented thru graphic symbols, in a process of logical association and easy memorization, allowing the colorblind to identify colors in identification, orientation or choice situations. It empowers products/services, while promoting, without discrimination, the inclusion of 350 million colorblind people worldwide. We would like to discover new strategies to make the ColorADD Code known to new potential partners abroad / Know internationalization strategies suited to ColorADD's business model and the available resources.
