ColorADD – HELP BUILINDG AN INTERNATIONAL DEVELOPMENT STRATEGY

MMH fellows

ColorADD

Required expertise
Impact measurement, Marketing strategy
Field of project
Education, Disability & Handicap, Prevention (for health, disasters, discrimination...), Inclusion of colorblind people
Amount of time
3 hours per week for 3 weeks
Urgency of need
01/12/2021
Availability
In-person, Virtual
Project language
English

PROJECT DESCRIPTION

ColorADD is a universal language based on primary colors, represented thru graphic symbols, in a process of logical association and easy memorization, allowing the colorblind to identify colors in identification, orientation or choice situations. It empowers products/services, while promoting, without discrimination, the inclusion of 350 million colorblind people worldwide. We would like to develop our impact measurement strategy and Meet new potential partners who can contribute to an effective measurement of the social impact associated with the inclusion of colorblind people.

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